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![Art marketing guide - Why collectors disappear](https://cdn.shopify.com/s/files/1/0169/4967/4048/files/90_explainer_1920x1080_b37fd675-298e-4ce2-ad17-8c08a6fc18c7_1024x1024.gif?v=1606943267)
The yellow "prospects" above represents people looking at your art, online.
The green "10% stay" represents buyers.
The red, "90% gone" represents the people who disappear.
The red, "90% gone" represents the people who disappear.
You work hard, and 90% of prospects disappear, never to be seen. Maybe they wanted photography, and you are a painter. Maybe they got distracted. Whatever the reason.... 90% of your effort is wasted.
Implications
Helping collectors is your #1 goal as an artist. Program your mind to think this way! Working within a gallery, allows you to monetize your marketing efforts, because you can ALSO get paid on referrals. Ill explain on the next page ----> click here